2/16/10 Skyy Vodka to be official vodka of 'Sex and the City 2' on The Counter Project

Gruppo Campari and its North American subsidiary Skyy Spirits announced today a comprehensive global marketing deal with Warner Bros. Entertainment for SKYY Vodka to serve as the official vodka and promotional partner for the highly anticipated new film Sex and the City 2, debuting in theatres in the U.S. on Friday, May 28.

"After the tremendous success of SKYY Vodka's partnership with the first Sex and the City film, there was no question that we wanted to continue our support of this lasting cultural phenomenon," said Bob Kunze-Concewitz, CEO of Gruppo Campari. "Sex and the City helped to define sophisticated cocktail culture around the world, and that tradition will continue as SKYY teams with Warner Bros. to give fans another reason to celebrate friendship, fashion and 'cocktail couture' with Sex and the City 2."

This new promotional partnership between Warner Bros. and Gruppo Campari/Skyy Spirits is a multi-faceted program that will showcase "cocktail couture:" the convergence of the iconic Sex and the City style and fabulous SKYY cocktails, the perfect accessory for social occasions. Key elements of the promotional program include:

Global co-branded advertising featuring print, broadcast, outdoor, digital and social media vehicles.

Celebrity Spokesperson: Renowned Sex and the City Costume Designer Patricia Field will serve as a spokesperson for multiple components of the SKYY campaign, as well as lending her design talents to several promotional elements tied to the film.

"So many of Sex and the City's most stylish moments have been when the ladies were out in Manhattan, dressed to the nines, bonding over fun cocktails," says Field. "SKYY Vodka has always been a brand with style, so I was thrilled to partner with them to create something special that celebrates those special 'cocktail couture' moments that truly are the essence of SKYY and Sex and the City."

To commemorate the launch of the motion picture, Patricia Field will design a limited-edition SKYY Vodka Sex and the City 2 bottle, which will be available at retailers around the world in May, just in time for the film's release. This is the first themed design change to the iconic cobalt blue SKYY bottle in the brand's history.

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Member Opinions:

By: justsara on 3/8/10
Why does there need to be an official vodka for a movie?

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